Generally merchandise retailers are classified into several different groups such as discount stores, specialty stores, category killers,

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Generally merchandise retailers are classified into several different groups such as discount stores, specialty stores, category killers, and so on. However, it seems that increasingly many of these retailers are looking quite similar. Why is this so and what factors may explain this trend?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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