Go to www.coupons.com. In which product categories does this website offer coupons? Choose a product from each

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Go to www.coupons.com. In which product categories does this website offer coupons? Choose a product from each category.


  • How effective are coupons for selling these types of products? Why?
  • Do any sellers offer rebates through this website? Why or why not?
  • What are the benefits to the seller of using coupons.com instead of offering coupons in a newspaper? 
  • How do you think coupons.com makes money? For example, consider what companies are advertising on the site. Do the same companies who advertise on their site offer coupons?
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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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