Identify the five basic segmentation strategies. Give an example of a company that has used each one.

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Nov 03, 2018 12:52 PM

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Identify the five basic segmentation strategies. Give an example of a company that has used each one.

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Global market segmentation identifies and groups customers or countries according to common needs an...View the full answer

Global Marketing

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