Imagine that you have just been hired by the school newspaper to sell ad space. You are

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Imagine that you have just been hired by the school newspaper to sell ad space. You are asked what you think would be a “fair” compensation package for you. Using the information from the chapter, make a list of all the elements that should be included in your compensation package. How would this compensation package change over time and with continued strong performance?

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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