Indicate the method of buying (description, inspection, sampling, or negotiation) an organization would be most likely to

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Indicate the method of buying (description, inspection, sampling, or negotiation) an organization would be most likely to use when purchasing each of the following items. Defend your selections.

a. A building for the home office of a light bulb manufacturer

b. Wool for a clothing manufacturer

c. An Alaskan cruise for a company retreat, assuming a regular travel agency is used

d. One-inch nails for a building contractor

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Foundations Of Marketing

ISBN: 9781285429779

6th Edition

Authors: William M. Pride, O. C. Ferrell

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