Marketing units may be organized according to functions, products, regions, or types of customers. Describe how you

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Marketing units may be organized according to functions, products, regions, or types of customers. Describe how you would organize the marketing units for the following:

a. A toothpaste with whitener, a toothpaste with sensitivity protection, a toothpaste with cinnamon flavor

b. A national line offering winter and summer sports clothing for men and women

c. A life insurance company that provides life, health, and disability insurance

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Foundations Of Marketing

ISBN: 9781285429779

6th Edition

Authors: William M. Pride, O. C. Ferrell

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