Marketing units may be organized according to functions, products, regions, or types of customers. Describe how you
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Marketing units may be organized according to functions, products, regions, or types of customers. Describe how you would organize the marketing units for the following:
a. A toothpaste with whitener, a toothpaste with sensitivity protection, a toothpaste with cinnamon flavor
b. A national line offering winter and summer sports clothing for men and women
c. A life insurance company that provides life, health, and disability insurance
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