McDonalds spends millions of dollars on advertising. Discuss how it can assess the impact of its advertising

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McDonald’s spends millions of dollars on advertising. Discuss how it can assess the impact of its advertising by using marketing metrics.

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 10:41 AM

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McDonalds spends millions of dollars on advertising. Discuss how it can assess the impact of its advertising

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McDonalds likely does pretesting of its campaigns before launching them For example the...View the full answer

Marketing

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