One of the goals of value-based marketing is a. To provide the greatest value for the least

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One of the goals of value-based marketing is

a. To provide the greatest value for the least profit.

b. To sell products for the highest possible price.

c. To offer greater value than competitors offer.

d. To determine the value of the brand.

e. To sell to all consumers, regardless of their needs.

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:43 AM

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One of the goals of value-based marketing is a. To provide the greatest value for the least

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Marketing

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