Supply-chain management involves long-term partnerships among channel members that are working together to reduce inefficiencies, costs, and

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Supply-chain management involves long-term partnerships among channel members that are working together to reduce inefficiencies, costs, and redundancies and develop innovative approaches to satisfy customers.

Select one of the following companies and explain how supply-chain management could increase marketing productivity.

a. Dell

b. FedEx

c. Nike

d. Taco Bell

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Foundations Of Marketing

ISBN: 9781285429779

6th Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: May 31, 2024 10:13 AM

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Supply-chain management involves long-term partnerships among channel members that are working together to reduce inefficiencies, costs, and

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Foundations Of Marketing

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