The Canadian Direct Marketing Association is the primary source of information about direct marketing activities for both academics and practitioners. The website for the CMA, at http://www.the-cma.org/, contains a wealth of information about direct marketing practices and self-regulation. How many different target markets does the CMA address on its home page? Click on the “Consumer Information” tab. What services does the CMA provide for consumers? Why do you think it offers those services? Now return to the home page and click on the “Marketing Resources” tab and check out some of the articles, case studies or white papers and reports.