The car market may be segmented according to income and age. Discuss two ways the market for

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The car market may be segmented according to income and age. Discuss two ways the market for each of the following products might be segmented.

a. Candy bars

b. Travel services

c. Bicycles

d. Cell phones

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Foundations Of Marketing

ISBN: 9781285429779

6th Edition

Authors: William M. Pride, O. C. Ferrell

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