The _____ consists of the product, price, place, and promotion of an offering a. Marketing exchange b.

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The _____ consists of the product, price, place, and promotion of an offering


a. Marketing exchange 

b. Marketing mix

c. Channel of distribution 

d. Value proposition 

e. Marketing plan

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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