This chapter discusses various organizational approaches to international marketing. Which would be the best arrangements for international

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This chapter discusses various organizational approaches to international marketing. Which would be the best arrangements for international marketing of the following products, and why?

a. Construction equipment

b. Cosmetics

c. Automobiles

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Foundations Of Marketing

ISBN: 9781285429779

6th Edition

Authors: William M. Pride, O. C. Ferrell

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