To successfully implement marketing strategies in the international marketplace, a marketer must understand the complexities of the
Question:
To successfully implement marketing strategies in the international marketplace, a marketer must understand the complexities of the global marketing environment.
Which environmental forces (sociocultural, economic, political/legal/regulatory, ethical, competitive, or technological) might a marketer need to consider when marketing the following products in the international marketplace, and why?
a. Barbie dolls
b. Beer
c. Financial services
d. Television sets
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