Visit the website of Rogers Communications (http://rogers.com/) and compare the 4Ps marketing mix for its BlackBerry Bold

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Visit the website of Rogers Communications (http://rogers.com/) and compare the 4Ps marketing mix for its BlackBerry Bold Series and BlackBerry Tour Series. What factors might explain the differences you observe?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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