What role do ethics play in marketing research? Why is it important that marketing researchers be ethical?

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Foundations of Marketing

ISBN: 978-1305405769

7th edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Apr 05, 2018 07:11 AM

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What role do ethics play in marketing research? Why is it important that marketing researchers be ethical?

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It is essential that professional standards be established by which research may be ju...View the full answer

Foundations of Marketing

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