When using a market penetration strategy, as sales continue to grow, the costs continue to drop, allowing

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When using a market penetration strategy, as sales continue to grow, the costs continue to drop, allowing even further reductions in the price. This is due to 

a. Markdowns.

b. Price lining.

c. Seasonal discounts.

d. Improvement value.

e. Experience curve effects.

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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