Which element of the strategic planning process plays a major role in the establishment of performance standards?

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Which element of the strategic planning process plays a major role in the establishment of performance standards? Explain.

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Foundations of Marketing

ISBN: 978-1305405769

7th edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Apr 05, 2018 06:55 AM

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Which element of the strategic planning process plays a major role in the establishment of performance standards?

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As part of the strategic planning process marketers set marketing objectives that indicate what ...View the full answer

Foundations of Marketing

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