Why are segmentation, targeting, and positioning (STP) crucial for identifying and evaluating market opportunities? How does STP

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Why are segmentation, targeting, and positioning (STP) crucial for identifying and evaluating market opportunities? How does STP influence the development of the marketing mix – 4Ps?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 09:40 AM

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Why are segmentation, targeting, and positioning (STP) crucial for identifying and evaluating market opportunities? How does STP

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Proper segmentation targeting and positioning are crucial because they evaluate the ...View the full answer

Marketing

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