Leah Wells, a yoga instructor, started a company that sells athletic yoga clothing. You are Leahs marketing
Question:
Leah Wells, a yoga instructor, started a company that sells athletic yoga clothing. You are Leah’s marketing manager. Round your answers to two decimal places.
a. After assessing the competitors, you determine that Leah needs to price her products with a markup percentage of 60%. The cost of her tank tops is $20 and her pullovers is $30. Determine the selling price for each of Leah’s clothing items.
b. Leah is ready to launch her yoga pants. You have determined that she should set her price 30% below her competitor’s price of $100. Leah’s cost to produce yoga pants is $40 per unit. Determine the markup percentage on Leah’s yoga pants.
c. Calculate the gross profit margin for tank tops, pullovers, and yoga pants.
d. After a year, you determine that Leah should set a standard target margin percentage of 45% on all products. Determine the new prices for tank tops, pullovers, and yoga pants.
Step by Step Answer:
Fundamental Accounting Principles Volume 1
ISBN: 9781259259807
15th Canadian Edition
Authors: Kermit Larson, Tilly Jensen, Heidi Dieckmann