Key figures for Apple and Google follow.

Required

1. Compute common-size percents for each company using the data given. Round percents to one decimal.

2. If Google paid a dividend, would retained earnings as a percent of total assets increase or decrease?

3. Which company has the better gross margin ratio on sales?

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$millions Apple Google $millions Apple Google Cash and equivalents..... $48,844 $ 18,498 Cost of sales.... $161,782 $ 71,896 Accounts receivable, net . 22,926 25,326 Revenues 260,174 161,857 Inventories ... 4,106 999 Total assets. 338,516 275,909 Retained earnings.... 45,898 152,122