For each of the following excerpts from company strategy, mission, purpose, value, or related statements (obtained from the company’s website), indicate whether the company has a more dominant (1) cost leadership strategy or a (2) product or service differentiation strategy. 

a. “To win, [we] will lead on price, invest to differentiate on access, be competitive on assortment and deliver a great experience.”

b. “Our collections of timeless, updated classics and authentic reproductions provide a unique point of view and an unmatched combination of inspired design and unparalleled quality.”

c. “Excellence is our way of life. It has always been integral to our business. We expect our products, people, practices and leadership to exemplify it.”

d. "Connect People to what’s important in their lives through friendly, reliable, and low-cost air travel.”

e. “Through quality products, Superior Customer service and unique opportunities we aim to be hub of the cycling community.”