Mission statement; writing You have managed Indiana's Best Appliances franchises for 15 years and have 100 employees. Business has been profitable, but you are concerned that the Indianapolis locations could soon experience a downturn in growth. You have decided to prepare for such an event by engaging in a higher level of strategic planning, beginning with a company mission statement.

a. How does a mission statement add strength to the strategic planning process?

b. Who should be involved in developing a mission statement and why?

c. What factors should be considered in the development of a mission statement? Why are these factors important?

d. Prepare a mission statement for Best Appliances and discuss how your mission statement will provide benefits to strategic planning.