A national newspaper publishing group is considering introducing a new morning newspaper in Denver. Its direct competitor
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A national newspaper publishing group is considering introducing a new morning newspaper in Denver. Its direct competitor charges $0.75 per copy at retail, with $0.15 going to the retailer. For the level of news coverage the company desires, the fixed cost of editors, reporters, rent, press‐room expenses, and wire‐ service charges are determined to be $300,000 per month. The variable cost of ink and paper is $0.20 per copy, but advertising revenues of $0.10 per paper will be generated. To print the morning paper, the publisher has to purchase a new printing press, which will cost $600,000. The press machine will be depreciated according to the method for the seven‐year MACRS class. The press machine will be used for 10 years, at which time its salvage value will be about $100,000. Assume 25 weekdays of printing in a month, a 40% tax rate, and a 12% MARR. How many copies per day must be sold at a selling price of $0.50 per copy at retail in order for the publishing group to break even?
Salvage ValueSalvage value is the estimated book value of an asset after depreciation is complete, based on what a company expects to receive in exchange for the asset at the end of its useful life. As such, an asset’s estimated salvage value is an important...
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