Take the role of an investment analyst at Merill Lynch and use the information provided to determine which company to invest in. Based on your findings, write a report to the Merill Lynch Investment Committee including your recommendation and. why you picked one company over the other.

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Ratio Days' sales in receivables. Inventory turnover Gross profit percentage.. Net income as a percent of sales Times interest earned Return on equity. Return on assets East Mail Ltd. Message Direct Inc. 51 43 6 7 62% 71% 16% 14% 12 18 29% 36% 19% 14%