^&* 10. Behavioral Finance Concepts (LO2, CFA4) Many investors try to simplify the investment process by using

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^&* 10. Behavioral Finance Concepts (LO2, CFA4) Many investors try to simplify the investment process by using rules of thumb to make decisions. This is an example of:

a. Representativeness.

b. The house money effect.

c. Frame dependence.

d. A heuristic.

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Fundamentals Of Investments Valuation And Management

ISBN: 9781260013979

9th Edition

Authors: Bradford Jordan, Thomas Miller, Steve Dolvin

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