^&* 10. Behavioral Finance Concepts (LO2, CFA4) Many investors try to simplify the investment process by using
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^&* 10. Behavioral Finance Concepts (LO2, CFA4) Many investors try to simplify the investment process by using rules of thumb to make decisions. This is an example of:
a. Representativeness.
b. The house money effect.
c. Frame dependence.
d. A heuristic.
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Related Book For 
Fundamentals Of Investments Valuation And Management
ISBN: 9781260013979
9th Edition
Authors: Bradford Jordan, Thomas Miller, Steve Dolvin
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