Innovation Company is thinking about marketing a new software product. Up-front costs to market and develop the
Question:
Innovation Company is thinking about marketing a new software product. Up-front costs to market and develop the product are $4.92 million. The product is expected to generate profits of $1.08 million per year for 10 years. The company will have to provide product support expected to cost $93,000 per year in perpetuity. Assume all profits and expenses occur at the end of the year.
a. What is the NPV of this investment if the cost of capital is 5.6%? Should the firm undertake the project? Repeat the analysis for discount rates of 1.4% and 14.8%.
b. How many IRRs does this investment opportunity have?
c. What does the IRR rule indicate about this investment?
Step by Step Answer:
Fundamentals Of Corporate Finance
ISBN: 9781292437156
5th Global Edition
Authors: Jonathan Berk, Peter DeMarzo, Jarrad Harford