=17/This is called marketing: they are trying to sell at best one product which is a financial
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=17/This is called marketing: they are trying to sell at best one product which is a financial instrument in order to lower their cost of funding.
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Related Book For 
Corporate Finance Theory And Practice
ISBN: 9781118849330
4th Edition
Authors: Pierre Vernimmen, Pascal Quiry, Maurizio Dallocchio, Yann Le Fur, Antonio Salvi
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