5-11. Working individually or in groups, visit the websites of coffee shops or restaurants that you have
Question:
5-11. Working individually or in groups, visit the websites of coffee shops or restaurants that you have visited a couple of times before in your local area. Come back to class prepared to discuss the following questions: From what you have read on their websites, what type of “employer brand” does the coffee shop or restaurant want to convey to potential job applicants? From your experience with employees and their customer service, to what extent do you think that their “employer brand” rhetoric matches the reality? Do you think that employees’ expectations of the work environment have been met? Ideally, what kind of policies and incentives should this coffee shop or restaurant employer have for their employees to align with their espoused brand?
What is your overall experience of the coffee shop or restaurant, and on a scale of 1 to 10, how do you rate their customer service?
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