Aiden, founder of a growing company that creates software to help small businesses manage their money, sees no reason to create a mission statement or undergo a strategic planning process. He states “It’s my company. The mission is whatever I say it is. We work hard, play hard, and don’t have time to sit around answering a lot of questions about where we want to be in 5 years. We want to be the ‘go‐to’ for startups that want to grow. Period!” Evaluate Aiden’s point of view. What should a strategic plan for his company include?