Aiden, founder of a growing company that creates software to help small businesses manage their money, has previously seen no reason to create a mission statement or undergo a strategic planning process. Last year was chaotic for the company, losing two key clients and nearly a third of his software engineers. Remaining employees have complained that shifting priorities and poor internal communication have created distrust of management and morale has tanked. How can a mission statement and a clearer strategy improve trust and create a culture of ethical values? How should HR support this strategy?