High turnover and a scarcity of applicants has left a retirement home critically understaffed. The frustrated director approached the HR director with a request to “tweak the job descriptions a bit.” She goes on to explain that she will be increasing hourly wages slightly and to increase the number of applicants, it would help if the job titles were made to sound more important. “General Care” staff would now be called

“Resident Comfort Specialists” and a few of the more unpleasant tasks be deleted from the job descriptions.

She also said that since recruiting for the memory care unit was particularly difficult, that job description would be eliminated. She stated “We’ll advertise only for general care staff. After we hire them, we’ll assign them to memory care. Most workers find out it isn’t so difficult once they get there.” Explain the risks or benefits of that strategy as you see them.