Measuring individual sales could result in overly aggressive, short-term sales, leading to deterioration of good customer relations.

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• Measuring individual sales could result in overly aggressive, short-term sales, leading to deterioration of good customer relations. The bank’s goal was to develop stable long-term customer relationships.

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HRM In Europe

ISBN: 9781138135383

1st Edition

Authors: Chris Brewster, Wolfgang Mayrhofer, Michael Morley

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