Small businesses need to capitalize on their strengths, and in dealing with employees they should capitalize on their smallness. Smallness should translate into personal familiarity with each employee’s strengths, needs, and family situation. And it should translate into the luxury of being able to be relatively flexible and informal in the human resource management policies and practices the company follows. Even without the deep pockets of larger firms, small firms can offer employees work-life benefits that large employers usually can’t match.? L01