Describe how cents-off coupons can be used as an effective device for estimating the price elasticity of
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Describe how cents-off coupons can be used as an effective device for estimating the price elasticity of demand for grocery items. Why do retailers and manufacturers offer such coupons in lieu of across-the-board price cuts?
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Fundamentals Of Managerial Economics (Economic Applications Access)
ISBN: 9781473778955
8th Edition
Authors: Mark Hirschey, Eric Bentzen, Carsten Scheibye
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