1. Compare the previous and the current brand positioning strategy decisions for Cracker 8arrel cheese and comment on whether the new one will be effective. Sliced havarti, grated mozzarella, and a block of old cheddar are featu red at the end of three amazing cheese ads for Kraft's Cracker 8arrel since they are what start three delicious treats;

steak sandwich, lasagna, and a cheese board. Captioned with the slogan, "Start With Cracker 8arrel. End With A m az i ng 人the ads show a close-up of the preparation of each food in reverse order! We sta rt by seeing the juicy steak sandwich, the steaming dish of lasagna, or the elegantly decorated and designed cheese board, and then trace back through each preparation with a reverse recording, until we see that the whole thing sta rted with Cracker 8arrel. The video messages shown on TV and online accompanied similar photographs shown in magazines and in social media.