1. Consider how a university or college communicates value in its mketing communication to its prospective students...
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1. Consider how a university or college communicates value in its m町keting communication to its prospective students and cu町ent students. In what ways are the two approaches s让nilar or different?
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Consumer Behaviour Buying Having And Being
ISBN: 9780133958096
6th Canadian Edition
Authors: Michael R. Solomon
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