1. Recall the elements of Figure 4-1 and identify them for all aspects of an IMC plan-advertising,...
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1. Recall the elements of Figure 4-1 and identify them for all aspects of an IMC plan-advertising, sales promotion, direct marketing, public relations, and Internet marketing.
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Consumer Behaviour Buying Having And Being
ISBN: 9780133958096
6th Canadian Edition
Authors: Michael R. Solomon
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