2. Describe the types of general and product-specific preplanning input one might evaluate when assigned to work
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2. Describe the types of general and product-specific preplanning input one might evaluate when assigned to work on an advertising campaign for a new brand of bottled water.
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Related Book For 
Consumer Behaviour Buying Having And Being
ISBN: 9780133958096
6th Canadian Edition
Authors: Michael R. Solomon
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