2. What are the differences between consumer franchise-building and nonfranchise-building promotions? Find an example of a promotional
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2. What are the differences between consumer franchise-building and nonfranchise-building promotions? Find an example of a promotional offer you believe contributes to the equity of a brand and explain why.
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Related Book For 
Consumer Behaviour Buying Having And Being
ISBN: 9780133958096
6th Canadian Edition
Authors: Michael R. Solomon
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