3. Brands are experimenting with long -form video messages online. U sing the design elements discussed in

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3. Brands are experimenting with long -form video messages online. U sing the design elements discussed in the chapter, contrast this approach with a standard 30-second TV ad. When would a brand use both within its IMC plan?

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Consumer Behaviour Buying Having And Being

ISBN: 9780133958096

6th Canadian Edition

Authors: Michael R. Solomon

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Question Posted: Oct 10, 2024 06:00 AM

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3. Brands are experimenting with long -form video messages online. U sing the design elements discussed in

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Consumer Behaviour Buying Having And Being

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