3. Find one example where all promotional tools of a brand have the sne look and feel,...
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3. Find one example where all promotional tools of a brand have the s缸ne look and feel, and find another example of a brand where the promotional tools have a different look and feel. Why did these decisions occur, based on relevant situation analysis variables?
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Consumer Behaviour Buying Having And Being
ISBN: 9780133958096
6th Canadian Edition
Authors: Michael R. Solomon
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