4. Assume that a government agency wants to use a fear appeal to encourage college and university...

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4. Assume that a government agency wants to use a fear appeal to encourage college and university students not to drink and drive. Explain how fear appeals might affect persuasion and what factors should be considered in developing the ads.

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Consumer Behaviour Buying Having And Being

ISBN: 9780133958096

6th Canadian Edition

Authors: Michael R. Solomon

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Question Posted: Oct 10, 2024 05:00 AM

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4. Assume that a government agency wants to use a fear appeal to encourage college and university...

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Consumer Behaviour Buying Having And Being

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