4. Assume that a new entry-level car brand wants to achieve 30 percent awareness among graduated students
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4. Assume that a new entry-level car brand wants to achieve 30 percent awareness among graduated students aged 21-24. Calculate how much would have to be in the budget to achieve this objective.
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Related Book For
Consumer Behaviour Buying Having And Being
ISBN: 9780133958096
6th Canadian Edition
Authors: Michael R. Solomon
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