In what new direction would you anticipate Sid Lee moving in the future? Sid Lee is an anagram for the agency's original name

。f Diesel to distinguish it from the stylish fashion producer. From its humble start in Montreal 25 years ago when the first owners had no advertising agency experience, Sid Lee ramped up to 550 employees and four more offices located in Toronto, Amsterdam, Paris, and New York. A Canadian advertising agency expanding to the international stage is almost unheard

。f historically, but Sid Lee proved it can be done. One international client, Adidas, recognized the talent and hired the agency on as the leader for its worldwide marketing communication. Senior management at Sid Lee attributed their success to the informal work culture, with relaxed dress and no hierarchy. A professional and organizational development program launched recently shows new employees the Sid Lee way of doing business.