The CEO selects key executives to occupy the topmost levels of the managerial hierarchy. This sort of staffing is a vital part of the CEO's job because the quality of decision making is directly affected by the abilities of the organization's top managers. The CEO of General Electric, for example, personally selects and promotes GE's 100 top managers and approves the promotions of 600 other executives.20 By choosing key personnel, the CEO determines the values, norms, and culture that emerge in the organization. The culture determines the way organization members approach problems and make decisions: Are they entrepreneurial or are they conservative?

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