1. How do you make decisions as to what websites to trust when you shop online? Have...

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1. How do you make decisions as to what websites to trust when you shop online? Have you ever bought something that wasn’t what was advertised?

2. What other techniques do companies use to prevent counterfeiting? Do some Internet research to see what Rolex, Gucci, and other high-profile brands do.

3. The hologram is an obvious form of high-tech fraud prevention. What other techniques are available that would be more difficult for a counterfeiter to notice and copy?

4. Does technology make it easier or more difficult for fraudsters to steal from consumers?Explain.

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The Future of Business

ISBN: 978-0176570255

5th edition

Authors: Norm Althouse, Laura Allan, Christopher Hartt

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