1. What makes TRUs research so important? How are teens today different from the teens of 1982,...

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1. What makes TRU’s research so important? How are teens today different from the teens of 1982, when TRU started?

2. Is it possible for a company that began in 1982 to stay in touch with youth? What steps would TRU have to take to keep up?

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The Future of Business

ISBN: 978-0176570255

5th edition

Authors: Norm Althouse, Laura Allan, Christopher Hartt

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