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study help
business
marketing management

Questions and Answers of Marketing Management

What is Network Marketing? State the benefits and drawbacks of it.
Analyse the Emerging Trends and Opportunities of Retailing in India
Write a Short Notes on :(i) Relationship Marketing(ii) Concept marketing(iii) Virtual marketing
What is M-Business ? What are its advantages? and explain the different tools and technology used is M-Business.
Write a short Notes on :(i) E-Business(ii) E -Commerce(iii) Telemarketing
Discuss in great detail the recent trends in marketing with special reference to India.
Discuss the benefits and demerits of Network marketing.
Write a note on Marketing Myopia.
Discuss briefly the concept ofvil,tual marketing.
Write a note an concept marketing.
Discuss the different classes of Retail stores.
What are the advantages ofM-Business.
Do you agree with Supreme court's ban on Telemarketing? Comment.
Explain the role of Telemarketing.
Distinguish between E-commerce and E-Business with examples.
Explain the Business opportunities offered by E-Business.
Draw a distinction between pre-liberalisation and post-liberalisation markets.
Who coined the term Relationship marketing?
Who coined the term Marketing Myopia?
What is Network Marketing?
What is Marketing Myopia?
What is multiplux marketing?
What is interactive marketing?
What is enlightened marketing?
What are Engel's laws?
What is viral marketing?
What is direct mail marketing?
What is eustomer Data base?
What is C2 C E-commerce ?
What is C2 BE-commerce?
What is B2 C E-commerce ?
What is B2 BE-commerce?
What is virtual marketing?
What is concept marketing?
What is Franchise?
What is Relationship marketing?
Expand the terms-SMS, MMS, Wi-Fi, ED!.
What is 3 G Network?
What are PDAs ?
What is Bluetooth technology '!
What is M-Business?
What is Telemarketing?
What is E-commerce ?
Differentiate between E-Business and Traditional business.
What is E-Business?
What is buyer's market?
Name any 4 recent trends in marketing.
Distinguish between advertisement, personal selling, sales promotion and publicity.
Explains in greater detail the meaning, merits, limitations and suitability of personal selling.
Discuss the Management of sales promotion activities.
Explain the decisions involved in the Management of advertising.
Discuss the factors influencing the seJection of components of promotion mix.
"Is advertisement a sheer waste ?" What is your view point?Elaborate by giving suitable examples.
Define advertising. Explain its merits and demerits.
Discuss the important decisions Pertaining to promotion budget and establishing of promotion mix.
"As a Marketing communicator what Marketing communication decisions you will take". Comment along with elements.
List the objectives ofpubliciiy.
Explain the limitations of personal selling.
Analyse the advantages of personal selling.
Discuss the concept of advertising evaluation.
Draw an advertisement copy of a firm or product of your choice.
List the constraints of advertising.
List the contributions of advertising.
Explain briefly the AIDA model.
Discuss briefly the components of promotion mix.
Briefly analyse the importance of promotion as a Marketing mix component.
State any two objectives of publicity.
State two limitations of personal selling.
Name any two advantages of personal selling
What is pretesting?
What is an advertisement copy?
List any four disadvantages of advertising.
Name any four contributions of advertising.
What is pull strategy ?
What is push strategy ?
What are moral appeals?
What are emotional appeals?
Expand AIDA.to. What are rational appeals?
Define personal selling.
What is publicity?
Define sales promotion
Define advertising.
What is promotion mix?
Name the components of promotion mix?
What is Marketing communication?
What is promotion in Marketing?
Write a note on Indian distribution system on the titles ofPDS and private distribution system.
What is channel management? Explain the steps involved in the management of channel intermediaries.
Briefly discuss the different channel policies and strategies.
Explain the factors governing channel choice and intermediaries with suitable examples.
Define distribution channel, and explain the different classification of distribution channels and intermediaries.
Discuss the meritf'l and demerits of exclusive distribution.
Discuss the merits and demerits of intensive distribution.
Explain the different kinds of agent intermediaries.
Explain the different kinds of merchant intermediaries.
Explain zero-level, one-level, and two-level channels with examples.
Discuss marketing channel functions.
What are the advantages of intermediaries ?
Exp.lai~l the meaning and role of channels.
Name the steps involved in channel management.

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