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business
marketing management

Questions and Answers of Marketing Management

=+(b) Sales promotion acts as a bridge between advertisement and personal selling.
=+IiI. State whether the following statements are TRUE or FALSE(a) Thp" amount spent on sales promotion is highly unproductive.
=+(e) The results of sales promotion can be(i) Measur.ed (ii)(Iii) Felt (iv)Industrial goods market All of the above Predicted None of the above SALES PROMOTION
=+(d) Sales promotion is more effective in(i) • Consumer goods market (ii)(iii) Intermediate goods market (iv)
=+(c) Sales promotion aims at(ii)(iv)Dealer sales promtion None of the above(i) Motivating dealers (ii) Motivating sales force(iii) Motivating consumers (iv) All of the above
=+(b) Offering free sample is a(i) Consumer sales promotion(iii) Sales force sales promotion
=+(a) Which one of the following is a plus ingredient in the marketing mix?(i) Advertising (ii) Personal selling(iii) Sales promotion (iv) Publicity
=+(e) The amount spent on sales promtion is an _____ _
=+(d) Sales promotion objectives are to gain additional _____ _
=+(c) Sales promotion provides talking pOints to
=+(b) is not paid for by the organisation.
=+I. Fill up the blanks with suitable word/words:(a) is a non-recurrent selling effort.
=+10. Differentiate between soft-sell and hard-sell advertising, giving suitable examples.
=+9. Write notes Oil:(1) Advertising Agency. (2) Advertising Theme and Copy. (3) Testing of Advertisements.(4) Advertising Specialities.
=+8. Comment upon the role played by advertising in India.
=+7. Explain how advertising message are created?
=+6. Enumerate the important advertising media and point out their relative role and advantages.
=+ Can you measure the effectiveness of advertising under these two sets of objectives?
=+5. Discuss the relative position of advertising objectives as communication toe I and as a sales tool.
=+4. How advertising enables a firm to develop brand preference and brand loyalty?
=+3. What are the strengths and weaknesses of advertising?
=+2. Describe the importance of advertising in the marketing strategy of a firm.
=+1. What are the purposes of advertising as a sales tool and as a communication tool? Does it fulfil its purposes?
=+(e) Advertising is more popular in industrial goods market.
=+'(d) Advertising converts content demand into effective demand.
=+(c) Advertising supplements the voice and personality of a salesman.
=+(b) Advertising may lead to misrepresentation of facts.
=+III. ,State whether the following statements are TRUE or FALSE(a) Advertising is a pea suasive communication tool.
=+(e) Advertising is paid by the(i) Consu mers (ii) Sponsors(iii) Dealers (iv) None of the above
=+(d) Brand patronage in its strongest form in known as 0) Brand awareness (ii) Brand recognition(iii) Brand insistence (iv) Brand preference
=+Develop interest All of the above
=+(c) An advertising copy should(i) Attract alternation(iii) Generate action(ii)(iv)
=+(b) The media of advertisement should be related on the basis of(i) Cost of media (ii) Nature of the product(iii) Nature of audience (iv) All of the above
=+(a) Advertising is a(i) Personal communication (ii) Non personal communication(iii) Oral communication (iv) None of the above
=+(e) advertisement can make an appeal through eyes and ears.
=+(d) Advertising is essentially one way means of ____ _
=+(c) Advertising is more popular in goods market.
=+(b) Rural advertising is also known as advertising.
=+I. . Fill up the blanks with suitable word/words:(a) is a mass communication tool.
=+. 12. Point out the changing patterns in retail trade all over the world.
=+11. Comment in brief on:(a) Consumers' Co-operatives,(b) Hypermarket,(c) Off-price Retailers .
=+10. What is direct marketing? Comment in brief on the different alternatives for marketing directly to consumers.
=+9. How will you reduce the costs of retailing and improve their productivity?
=+S. "House-to-house selling is the most efficient form of retailing as it can eliminate wholesalers as well as retail stores." Discuss.
=+7. Write notes on:(a) Consumers' Co-operatives,(b) Supermarkets,(c) Discount House,(d) Vending Machines,(e) Shopping Centre.
=+6. What is mail order selling? How is this business carried on?
=+5. Compare and contrast departmental store and multiple shop system.
=+4. What are the pre-requisites of retail trade? Comment on the main divisions of retail trade.
=+3. Account for the s "\ ,val of small and independent retail stores against large-scale retailers.
=+2. What are the dlffe,,"nt types of retailers?
=+1. What are the functions of retailers?
=+(e) Retailers are not absolutely essential in meeting daily demands of consumers.
=+(d) Hyper market aims at ensuring one stop buying.
=+(c) The consumer co-operative store is a voluntary association of consumers.
=+(b) Direct marketing is a lower cost way of doing business.
=+III. State whether the foll9win9 statements are TRUE or FALSE(a) The retailers act as the eyes and ears of the market.
=+(e) Direct marketing uses{i) Personal media of communication ( Ii) Non personal media of communication(iii) Verbal communication (iv) None of the above
=+(d) The multiple shops speCialise in(i) One line of goods (ii) Multiple lines of goods(iii) unrelated lines of goods (iv) None of the above
=+(c) A departmental store is a(i) Huge retail shop (ii) Petty retail shop(iii) Wholesale shop (iv) None of the above
=+(b) The services of retailers are indispensable in(i) Industrial market (ii) Consumer market(iii) international market (iv) Government market
=+(a) Which one of the following goods requires the services of retailers?(i) Convenience (ii) Shopping goods(iii) Speciality (IV) None of the above
=+(e) A supermarket is a retail organisation.
=+, (d) traders have no hired place of business.
=+(c) The success of a retail store depends upon convenient _____ _
=+(b) A rE-tailer takes to goods.
=+I. Fill up the blanks with suitable word/words:(a) Involves selling goods or services to the ultimate consumers.
=+B. Comment on the role and utility of merchant wholesaler and agent wholesaler in marketing and distribution.
=+7. Comment on the role of distribution channels in marketing and distribution.
=+6. Can a wholesaler be eliminated?
=+5. Discuss the functions and services of wholesaler.
=+4. What are the typical functions of middlemen in distribution? Evaluate the role and utility of these middlemen.
=+3. Describe extensive, selective and exclusive market coverage.
=+2. Discuss the factors governing the ,channel choice.
=+1. Define a channel of distribution. Indicate the relative importance of different channels.
=+(e) The middlemen perform all the typical marketing functions.
=+(d) Products having hidden qualities require a lengthy channel.
=+(c) The merchant middlemen take title to goods.
=+(b) The existence of middlemen increases the price of products.
=+III. State whether the following statements are TRUE or FALSE(a) The services rendered by wholesalers can be avoided.
=+(e) The channel members must be carefully(i) Selected (ii)(iii) Evaluated (iv)Market characteristics All of the above Retailers All of the above Selective distribution None of the above Motivated
=+(d) Convenience goods require(i) Intensive distribution(iii) Exclusive distribution(ii)(iv)(ii)'(iv)(ii)(iv)
=+(c) The new companies rely heavily on(i) Wholesalers(iii) Brokers
=+(b) The channel choice is influenced by(i) Product characteristics(iii) Middleman characteristics
=+II. Choose the best answer from the following(a) The distribution strategy suited to a mass consumer product is(i) Extensive distribution (ii) Selective distribution(iii) Intensive distribution
=+(e) The act as a link between !he producers and retailers.
=+(d) The channel strategy depends upon the exposure sought by the management.
=+(c) Between the place of production and consumption there are many points.
=+(b) For perishable products channel is preferred.
=+I. Fill up the blanks with suitable word/words:(a) middleman doesn't take title to goods.
=+11. What do you mean by product line pricing? Describe its various methods.
=+10. Write a full note on:(a) Cost-pIus or mark-up priCing. (b) Discounts. (c) Premium Pricing Trend.
=+9. Distinguish between one-price and variable priCing policies.
=+8. What is non-price competition? Does it pre:lfent price competition?
=+7. Discuss the usual types of pricing policies adopted by firms.
=+6. Comment on:(a) Break-even Analysis and PriCing, (b) R.O.I. and Pricing.
=+5. Discuss the multistage approach to pricing.
=+4. Explain the following pricing terms:(a) skimming, (b) penetration pricing. Point out the reasons for such pricing strategies. What are their advantages?
=+3. Describe the various internal and external forces that influence the pricing strategy of a firm.
=+2. Evaluate the importance of pricing in a marketing programme. What are the typical priCing objectives?
=+1. State how consumers, marketers, and society view pricing.

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